Match the creative promise to the destination
Start with the actual ad, landing URL, market and selected product variant. A creative featuring a particular dress can create a different expectation from an ad for a broad occasionwear collection. Inspect the destination on mobile and check whether the promised selection is still available. A stock total across unrelated styles does not answer that question.
Record the source and timestamp of availability, including the relevant location or market scope. Inventory reports can lag operational stock. Confirm the live store state before proposing an urgent action; if the source is stale or contradictory, assign a data check rather than pretending that the signal is current.
Read the size mix, not just the total units
A style can have many units while the sizes most often selected by the relevant audience are unavailable. Compare variant availability with observed demand for the same market and period, allowing for stockouts that suppressed sales. Historical unit sales are not a perfect estimate of unconstrained demand. Keep the available-size facts separate from that interpretation.
Distinguish physically present, committed, incoming and actually saleable stock in your source definitions. An expected shipment is not stock a shopper can receive today. Record confirmed inbound quantities and dates separately, with their owner and any uncertainty. Do not turn a supplier estimate into a public delivery promise.
Compare proportionate options with the campaign owner
Possible proposals include checking a stock mismatch, clarifying availability, changing an approved creative, using a genuinely relevant collection destination or reviewing spend for a fully unavailable offer. Choose the option that addresses the observed problem. A broad campaign containing many eligible products does not necessarily need the same action as a single-product ad.
Include contribution, return context, the campaign objective and any overlap with other activity. Do not use a stock percentage as a substitute for those checks. Faccelerate’s reviewable brief can describe the signal and proposed decision; this guide does not claim automatic ad-platform writes, budget control or inventory updates.
Review the action after the source changes
Record the evidence timestamp, proposed action, reviewer, implementation status and next check. Keep approval separate from execution. Revisit the decision after confirmed replenishment, a destination change or a material shift in availability. When evaluating outcomes, annotate these changes instead of attributing every conversion movement to the campaign adjustment.
A single-dress ad and a collection campaign
Illustration: one ad features a navy dress whose main sizes are unavailable; a separate collection campaign still leads to a useful selection. The reviewer verifies both live destinations, asks merchandising about confirmed replenishment and proposes an approved alternative creative for the first ad. The second campaign remains a separate review. The brief records the missing sizes and decision owner, not an invented universal rule to pause below a chosen stock threshold.
Use this at work
- Match the ad, URL, market and variant.
- Verify saleable sizes and the evidence timestamp.
- Separate confirmed inbound stock from estimates.
- Record the proposal, approval and later review.
Reference material
Platform guidance checked 3 October 2026. Examples and working checklists are Faccelerate editorial illustrations.